CapFed

CONVERSION RATE OPTIMIZATION

Project

CapFed is a leader in residential lending in Kansas and Missouri and boasts $9 billion in assets. They approached RevKick in 2019 looking for ways to improve their conversion rates online as the volume of online traffic they were getting each month wasn’t resulting in new checking accounts. Our diagnostic findings informed us that we needed to revise the landing page.

Results

Over the course of 60 days we made optimizations to the landing page and call to action before we launched the campaign in June of 2019. At the end of the campaign we added 172 online accounts opened and another 259 in store for a total of 431 accounts opened in 45 days.