Dunkin Donuts
OPTIMIZED PROGRAMMATIC ADVERTISING
Results
RevKick contracted with a data provider to geo-fence their locations and collect the consumer data of the visitors to their locations over a 90 day span. We then analyzed their previous 90 day reports to see who was being served ads. These insights allowed us to pivot our targeting strategy and adjust some of the copy in the ads. Following our optimizations, we were able to track over 2,500 people to 15 of their stores in one month.