Advertising   •   March 8, 2023

Like a seed and soil, a fact alone is just a lifeless piece of information. It’s only when you add some creative flare and imagination that it takes root in the minds of your audience and blossoms into something memorable.

In the world of advertising, it’s all too easy to fall into the trap of relying on flashy graphics and irrelevant copy to catch the eye of potential customers. But the truth is, if you want to truly win them over, you need to breathe life into the mundane.

Take Volvo, for example. They could have simply touted the strength of their steel frames on their website, but instead, they went above and beyond to illustrate their point. By stacking six tons worth of their cars on top of each other, they showed just how unbreakable their frames really were.

This kind of advertising isn’t easy. It takes time, effort, and a willingness to think outside the box. But when done right, it can triple your sales and leave a lasting impression on your audience – as was the case for Volvo.

So, if you want your advertising campaigns to succeed, you need an ad guy or gal who’s willing to put in the work. Don’t settle for someone who treats facts like lifeless seeds. Find someone who knows how to cultivate them into something truly amazing.